The Rundown

Xerofit is a suite of digital tools for personal trainers to move their business online and train more clients. Trainers can create their own library of moves and workouts, record exercises with their smartphone, and use a drag and drop workout builder to create custom workouts and send them to clients. By using Xerofit, trainers can reach a larger audience, increase their earning potential, and have a more flexible schedule.

The Opportunity

One of the most significant challenges faced by personal trainers is the limitation of one-on-one training sessions. This constraint caps their ability to work with a finite number of clients each day. Traditional methods no longer suffice in a world where clients are looking for convenient, accessible, and personalized training experiences.

The Solution

Xerofit was born out of the desire to revolutionize the personal training industry and empower trainers with the tools they need to succeed in today’s digital landscape. Our goal was to provide trainers with a seamless and intuitive experience, making it easy for them to manage their clients, track progress, and provide personalized training plans. Xerofit provides a platform for trainers to offer and conduct training sessions digitally, expanding their reach beyond their local area and allowing them to work with clients from anywhere in the world.

My Contributions

As a co-founder, my fingerprints were on nearly every facet of the business, but here are some of the highlights:

• Led the development of in-house CMS backend building out premium coaching services to equip personal trainers with tools and skills to move their services online, expanding their target market reach and exponentially increasing their earning potential.
• Recruited and coordinated beta testing of new features from 20+ power users to drive UX enhancements, gathering user feedback to identify and resolve product sticking points, resulting in a user-friendly design that optimized engagement.
• Directed the design lifecycle from requirements gathering, wire-framing, prototyping, interface design, and launch.
• Served as an engineering lead for identifying and developing system requirements for software in an agile environment.